BRINGING STYLE AND PURPOSE TO THE OVERLOOKED WORLD OF SEWING.
• Style: The decision was made put style to work in our presentation and packaging, as a language that would attract the very people that had hitherto overlooked sewing. Equally we were determined to include the steadfast makers and menders who had continued regardless of current trends.
• Purpose: in supplying patterns, fabrics and tools that allowed the creation of a desirable functioning wardrobe. We offered a viable, wearable alternative to the increasingly indistinguishable options of the high street.